Analytics for ecommerce and SaaS, without the 12-step GA4 setup
Track pageviews, signups, checkout flows, and feature usage in one cookieless dashboard. No GTM container, no Consent Mode v2, no Explorations tab. Drop one script and ship — or have Claude install it for you.
Free forever — 10k events / month, unlimited sites, no card.
What ecom and SaaS founders actually need from analytics
Most analytics decisions for a founder come down to four questions. GA4 can answer them, eventually, after enough Exploration tabs. Gizmo answers them on the default dashboard.
Where is my traffic coming from?
Top referrers, search vs direct vs social, UTM breakdowns. Default view, no custom report. Filter by date range to see whether last week's campaign actually moved anything.
Which pages are working?
Top pages by views, by conversion event, by bounce rate. Pricing page, signup page, blog post, product page — see which ones earn their keep at a glance.
Are people doing the thing I want?
Signups for SaaS, add-to-cart and checkouts for ecom. Fire custom events from your code, see them in the dashboard, query them through the REST API or via MCP from your AI assistant.
What suddenly changed?
Live, unsampled data so traffic spikes and drops are visible in minutes, not after a 24-hour GA4 lag. Hook Claude up to the MCP server and ask "what dropped this week?" — get an answer without opening the dashboard.
For ecommerce stores
Track product page views, add-to-cart events, checkout started, checkout completed. Pass revenue values with purchase events to see top-earning pages. Works on Shopify (drop the script in theme.liquid), WooCommerce, custom storefronts.
What we don't do: multi-touch revenue attribution across paid channels. For Northbeam-style attribution, run that alongside Gizmo.
For indie SaaS
Track signup events, trial starts, key feature usage, upgrade clicks. Pass plan tiers as event properties. Filter your dashboard to see which marketing pages produce the most signups, or which onboarding step people drop off at.
Works with Next.js, Remix, SvelteKit, Astro, plain HTML. Free tier is enough for most SaaS doing under ~3k MAU.
Why ecommerce and SaaS founders move off GA4
"Top pages" is now an Exploration
In Universal Analytics, top pages was one click. In GA4, you build it as a custom Exploration. Founders who learned analytics on UA spend a week relearning what should be a default view.
Cookie banner taxes EU traffic
GA4 + Consent Mode + a cookie banner means 5–15% of EU visitors decline tracking. For a small ecom store or early SaaS, that's the most expensive "feature" in your stack. Cookieless analytics doesn't need the banner.
Up to 24-hour data lag
Standard GA4 reports can lag for hours. When you ship a pricing change or a new landing page, you want to see what's happening tonight, not tomorrow evening. Gizmo's data is live and unsampled.
No native AI assistant integration
GA4 has a Reporting API. To use it from Claude or Cursor, you write the wrapper, handle auth, and maintain it forever. Gizmo speaks MCP — your AI assistant reads your analytics natively.
Ask your AI assistant about your store or SaaS
Gizmo's MCP server lets Claude Desktop, Cursor, and Codex query your analytics natively. No glue code, no wrapper, no auth dance. Useful for ecom and SaaS founders who'd rather not open another dashboard tab.
Pageviews + add-to-cart events, ranked. Claude reads the data and answers in plain English.
Pageviews on signup page vs signup events fired. Trend across last 7 / 30 / 90 days. No custom Exploration to build.
MCP isn't read-only. Your agent can manage tags, add new sites, install the tracker — all from chat.
Better analytics for your store or SaaS, in 60 seconds
10,000 events/month free, forever. Unlimited sites, full MCP access, no cookie banner, no GTM container. Drop one script — or have Claude install it for you.
Ecommerce & SaaS analytics — frequently asked questions
Yes — for the 80% of ecommerce/SaaS analytics that's pageviews + signup/checkout funnels + top pages + referrers. Gizmo gives you those out of the box, cookieless, on a free forever tier. What we're not: a revenue-attribution data warehouse. If you need multi-touch attribution across Google Ads, Meta, and email at scale, keep GA4 or use a dedicated attribution tool alongside Gizmo.
Yes. Call window.gizmo('signup', { plan: 'pro' }) or window.gizmo('checkout_completed', { value: 49 }) from anywhere in your code. Custom events appear in your dashboard alongside pageviews, and you can query them via the REST API or your AI assistant via MCP. No event-volume gates on custom events specifically — they count toward your monthly quota like any other event.
Yes — anywhere you can paste a script tag, Gizmo works. Our /dashboard/install page has framework-specific snippets for Next.js, plain HTML, WordPress, Webflow, Shopify (via theme.liquid), and others. Or have Claude/Cursor install it for you via MCP.
Not for our tracker. Gizmo is cookieless — no cookies, no localStorage, no fingerprinting. Visitor IDs derive from a daily-rotating salted hash of IP and User-Agent, never persisted. This satisfies GDPR and ePrivacy Directive requirements, so Gizmo doesn't add a banner obligation. If you have other tracking (Google Ads, Meta Pixel) that needs consent, you'll still need a banner for those.
You can pass a revenue value with custom events: window.gizmo('purchase', { value: 49.99, currency: 'USD' }). The value is stored on the event and queryable. What we don't do (yet) is attribute that revenue back to specific traffic sources with multi-touch modeling — for that you'd want Northbeam, Triple Whale, or GA4. We're great at the top-of-funnel signal: traffic, top pages, top referrers, conversion rates by page.
Our MCP server lets Claude Desktop, Cursor, or Codex read your analytics directly. Useful prompts: 'which page on my SaaS converts signups best this week?', 'what's my checkout abandonment rate trending?', 'which referrer sent the most paying customers last month?'. Your AI agent answers from live data without you opening the dashboard.
Gizmo isn't an A/B testing tool — we don't ship a variant assignment SDK. But you can run experiments with any tool that writes a variant cookie/value (PostHog, GrowthBook, your own random assignment), then send the variant as a custom event property: window.gizmo('pageview', { exp_pricing: 'B' }). Filter your dashboards or query the REST API by that property to see how each variant performed.
10,000 events/month is enough for a SaaS doing roughly 1k–3k monthly visitors with reasonable session depth, or a small ecom store doing similar traffic. If you outgrow it, paid plans start at $9/month for 100k events. The free tier includes the full dashboard, REST API, and MCP — there's no feature gate, just an event volume cap.