The Fathom Analytics alternative with native AI workflows
Fathom is a great cookieless analytics tool. So is Gizmo — but built for indie operators using AI coding assistants. Unlimited sites on every plan, a native MCP server, and a permanent free tier. Same privacy posture, different shape.
Free forever — 10k events / month. Unlimited sites. No card.
Gizmo vs Fathom Analytics, in one table
Both are cookieless and privacy-friendly. We win on fleet management, AI workflows, and free-tier access. Fathom wins on email reports and brand maturity.
Where Fathom doesn't fit AI-assisted operators
Site caps per plan
Fathom caps sites per tier. Indie operators running 20+ small sites end up paying for the plan with the highest site cap regardless of total traffic. Gizmo doesn't cap sites on any plan, including Free.
No native AI assistant access
Fathom has a REST API. To use it from Claude, Cursor, or Codex you build a wrapper, handle auth, design the prompts. Gizmo speaks MCP natively — your AI agent reads and writes your analytics with zero glue code.
Manual CSV column mapping
Importing data into Fathom means matching columns to their schema by hand. Gizmo's import flow uses an LLM to figure out the schema for you — drop the file, hit import.
No permanent free tier
Fathom is paid-only after the 7-day trial. If you want to run analytics on a hobby project or test in production for a few months before paying, Gizmo's 10k-events-forever free tier covers you.
Stay on Fathom if…
- • You rely on built-in email reports.
- • You track 1–3 sites and don't need a fleet view.
- • You don't use AI coding assistants meaningfully.
- • You've been on Fathom for years and the workflow is dialed in.
Fathom is good. We're not trying to replace it for their best-fit customer.
Switch to Gizmo if…
- • You ship multiple sites and want one fleet view.
- • You use Claude, Cursor, or Codex daily.
- • You want a permanent free tier, not a trial.
- • You want to import old data without manual mapping.
- • Auto-provisioning beats setup wizards for you.
How to switch from Fathom to Gizmo
Both tools are cookieless and capture the same shape of data, so the migration is mostly a script swap.
- 1Sign up for Gizmo (free)Start free — Google or magic link. Workspace + API keys provision automatically.
- 2Replace your Fathom script tagSwap Fathom's tag for our one-line script. Custom events:
window.gizmo('name', props)replacesfathom.trackGoal()/fathom.trackEvent(). - 3Export Fathom data → import to GizmoIn Fathom: Settings → Privacy → Download data export. In Gizmo: drop the file at /dashboard/import. Our LLM mapper figures out the columns automatically.
- 4Run both briefly to confirm parityNumbers should match closely. Both unsampled, both cookieless. Confirm shape before turning Fathom off.
- 5Cancel Fathom, wire MCPCancel your Fathom subscription. From /dashboard/connect, wire Claude/Cursor/Codex to Gizmo's MCP server. The part Fathom doesn't do.
Fathom Analytics alternative — frequently asked questions
Three things. (1) Unlimited sites on every plan, including Free — Fathom caps at 50 sites on Pro, less on lower tiers. If you ship a fleet of small indie sites, you can hit that ceiling. (2) Native MCP server — your Claude/Cursor/Codex assistant can read and write your analytics directly without writing API wrappers. (3) AI-mapped CSV import — drop a CSV from anywhere and our LLM figures out the schema for you. If you only run a couple of sites and don't use AI assistants, Fathom is great and there's no need to switch.
Yes. Fathom exports CSV (Settings → Privacy → Download data export). Drop it into Gizmo's import flow at /dashboard/import — our LLM column mapper figures out which columns are timestamps, paths, referrers, etc. Imported events count toward your monthly quota.
Yes — same posture as Fathom. We don't set cookies, use localStorage, or fingerprint visitors. Visitor IDs are derived from a daily-rotating salted hash of IP and User-Agent that's never stored. No cookie banner needed under GDPR's ePrivacy Directive. We're cookieless by design, not as a feature.
Fathom has email reports built in, more mature SPA tracking, and longer market history. We don't have email reports yet (on the roadmap). For SPA tracking, our script auto-handles route changes via history.pushState — works for most React/Vue/Svelte apps out of the box. For email reports specifically, if that's load-bearing for you, Fathom is more polished here today.
Both are reasonably priced for what you get. Gizmo is meaningfully cheaper if you track many sites because we don't price-per-site. For 1-3 sites the cost is similar. Gizmo also has a permanent free tier (Fathom is paid-only after the trial) which matters if you want to test in production for a while before committing.
Yes. Our tracker auto-detects history.pushState/replaceState route changes and fires a pageview on each, so most SPAs work without any config. If you have an unusual routing setup you can manually fire window.gizmo('pageview') after navigation.
You can fire Gizmo events from inside GTM (we expose window.gizmo()), but the default install is just a one-line script tag. For most users skipping GTM is the simpler path.
You wire your AI client (Claude Desktop, Cursor, Codex, Windsurf, Cline, Continue, Zed — anything MCP-aware) to our MCP endpoint with an admin API key, paste it once into the client config, and from then on you can just ask: 'add foo.com to Gizmo', 'which page lost the most traffic last week?', 'tag every site with under 100 visits as dead'. Your AI executes those as real tool calls against your data.
Ready to try the Fathom alternative built for AI?
Unlimited sites. Native MCP. Permanent free tier. Drop one script, you're live in 60 seconds.