Free Marketing Tools
Small, focused tools for marketers. No signup, no email gate — just the calculator or generator you need, free.
Ad math
CPM Calculator
Solve for CPM, total cost, or impressions — plus benchmarks by channel.
CPC Calculator
Solve for cost per click, total cost, or clicks — plus channel benchmarks.
CPA Calculator
Cost per acquisition from spend and conversions, or from CPC and conversion rate.
ROAS Calculator
Return on ad spend as a ratio and a percent, plus your break-even ROAS.
CTR Calculator
Calculate click-through rate from clicks and impressions, or work backward from a target CTR to expected clicks.
SaaS & growth
LTV Calculator
Customer lifetime value for SaaS or ecommerce, plus your LTV:CAC ratio.
MRR Calculator
Monthly recurring revenue and ARR, plus a 12-month growth projection.
Churn Rate Calculator
Customer and revenue churn, plus your implied average customer lifetime.
Growth Rate Calculator
MoM or YoY growth rate, plus CAGR across multiple periods.