Conversion Rate Calculator

What is conversion rate?

Conversion rate (CVR) is the percentage of visitors who complete a desired action — a purchase, a signup, a form fill, anything you define as a goal. It's the metric that turns raw traffic into a business outcome, and it's usually the number that matters most once you've already earned the click.

Worked example: a landing page gets 1,500 visitors in a week and 45 of them sign up. CVR = (45 ÷ 1500) × 100 = 3%. See the full conversion rate formula breakdown for more detail.

Conversion rate benchmarks

These are rough, approximate ranges — actual performance varies hugely by traffic source, intent, price point, and offer:

• Ecommerce — typically around 2-4% of visitors complete a purchase.
• Dedicated landing pages — strong performers with a single, focused offer can hit 10%+.

Use these as a compass, not a hard target — a paid-traffic landing page and an organic blog post will convert very differently even with an identical offer.

CVR vs CTR

CTR (click-through rate) measures impressions to clicks — how often people click something after seeing it. CVR measures clicks or visits to a completed goal — how often those visitors actually follow through. They're different funnel stages: a page can have a great CTR and a poor CVR if it earns clicks but doesn't deliver on what it promised, or the reverse if it's under-clicked but highly persuasive once someone lands on it.

Micro vs macro conversions

A macro conversion is your primary goal — a purchase, a signup, a demo booked. A micro conversion is a smaller intent signal along the way, like adding an item to a cart, starting a form, or viewing a pricing page. Tracking both helps you diagnose where visitors drop off before they ever reach the macro goal, instead of only seeing the final number.

FAQ

What's a good conversion rate?

It depends heavily on traffic source, intent, and what you're asking visitors to do — treat any benchmark as approximate. Ecommerce sites typically convert around 2-4% of visitors into buyers. Dedicated landing pages with a single, focused offer can hit 10%+ for strong performers. Paid traffic usually converts lower than organic or direct traffic because intent is more mixed. Compare against your own historical baseline more than any industry number.

CVR vs CTR — what's the difference?

CTR (click-through rate) measures impressions to clicks — how often people click something after seeing it. CVR (conversion rate) measures clicks or visits to a completed goal — how often those visitors actually do what you wanted, like buy or sign up. They cover different stages of the funnel: CTR gets people in the door, CVR measures what happens once they're there.

What's the difference between micro and macro conversions?

A macro conversion is your primary goal — a purchase, a signup, a demo booked. A micro conversion is a smaller intent signal along the way, like adding an item to a cart, starting a form, or viewing a pricing page. Micro conversions are useful for diagnosing where visitors drop off before they ever reach the macro goal.