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One screen, every number that matters

Website analytics dashboard

Traffic, sources, top pages, goals, and live visitors — on one clean screen instead of a maze of GA4 reports. And if you run more than one site, every site on one screen.

What belongs on a website analytics dashboard

A good web analytics dashboard answers five questions without a single extra click. Gizmo's per-site dashboard is exactly those five, top to bottom:

  • How much traffic? Visitors and pageviews over time, with period comparison so a spike or a dip is obvious at a glance.
  • Where from? Sources broken down by search engine, social, referral, UTM campaign — and AI assistants (ChatGPT, Claude, Perplexity), which most dashboards still lump into "direct".
  • Which pages? Top pages, entry pages, exit pages. What's pulling weight and what's leaking.
  • Did it convert? Goals and multi-step funnels built on custom events — signups, checkouts, form submits — with drop-off per step.
  • Who's here now? A real-time visitor count and what they're looking at, right now.

That's the whole business analytics picture for a website. If a dashboard needs a training course before you can read it, it's a reporting tool, not a dashboard.

The fleet view: every site you run, one screen

Most operators don't run one website. They run a portfolio — the main product, a blog, two side projects, a client site or five. In GA4 that's a separate property per domain and a lot of dropdown switching. In Gizmo it's one workspace with unlimited sites, and the fleet view puts all of them on one screen: a sparkline, today's visitor count, and a growth trend per site.

The morning check becomes ten seconds: scan the fleet, spot the site that's up 3x (or dead), click in, done. Tag sites to group them — clients vs. own projects, live vs. experiments — and filter the view to just the group you care about.

Real-time, when you need it

You shipped a launch post, sent the newsletter, or someone big linked to you. The live view shows visitors on the site right now and the pages they're reading — no 24-hour processing delay, no separate "Realtime" report to dig for. It's the same dashboard, just current.

And because bot filtering happens before storage, the live number is humans — not crawlers inflating your launch-day ego.

See the dashboard with real data

No signup needed to look around — the demo dashboard runs on live traffic. Or start free: one script tag (~1KB, cookieless, no consent banner), free forever for 10k events / month, unlimited sites in one workspace.

Start free →View the live demo

Share the dashboard — links and embeds

A dashboard only you can see is half a dashboard. Gizmo gives you two ways to put the numbers in front of other people:

  • Public share links. Generate a read-only tokenized URL for any site's dashboard and send it to a client, a co-founder, or your community. No account needed on their end; revoke the token whenever you want.
  • Embeddable widget. An iframe snippet that renders the dashboard inside any page you control — a client portal, an internal wiki, a public stats page for your open-startup metrics.

Either way, what they see is live — no exporting screenshots into a Monday-morning PDF.

A dashboard your AI can read

Every panel on the Gizmo dashboard is also an MCP tool. Connect the Gizmo MCP server to Claude, Cursor, or Codex and the dashboard becomes something you can ask questions instead of something you click through: "what changed this week?", "why did traffic spike Tuesday?", "rank my sites by growth", "set up a checkout funnel".

The assistant queries the same data the dashboard renders — traffic, breakdowns, funnels, goals, anomalies — so the answer you get in chat matches the screen exactly. For a lot of routine checks, the prompt replaces the dashboard visit entirely.

What this dashboard is not

Being honest about scope:

  • Not a BI tool. If you need to join analytics with revenue tables, build custom SQL charts, or model arbitrary business data, that's Metabase / Looker territory. Gizmo is web analytics, opinionated on purpose.
  • Not product analytics. Per-user journeys, cohort retention, and feature-adoption analysis tied to logged-in user IDs is what Mixpanel, Amplitude, or PostHog do. Gizmo is cookieless by design, which rules out persistent per-user identity — that's the trade that gets you a bannerless site.
  • Not an ads attribution suite. Multi-touch attribution over weeks and remarketing audiences need cross-session identity. If paid acquisition is your main channel, keep GA4 for the ads side and run Gizmo as the clean everyday dashboard.

For the actual job — knowing how each of your websites is doing, every day, across the whole fleet — one clean dashboard beats three tools you never open.

FAQ

Can I see all my websites in one dashboard?
Yes — that's Gizmo's fleet view. Every site in your workspace shows up on one screen with a traffic sparkline, today's visitors, and a growth indicator per site. Unlimited sites, one workspace, no per-property setup ceremony. Click any site to drill into its full dashboard. If you run five projects (or fifty client sites), you check them all in one glance instead of switching GA4 properties one at a time.
Can I share my analytics dashboard with a client?
Two ways. Public share links: generate a tokenized read-only link to a site's dashboard and send it — the client sees live numbers without an account or login. Embeddable widget: drop an iframe snippet into any page (a client portal, an internal wiki, a public /stats page) and the dashboard renders right there. Revoke the token any time to cut off access.
Is there a free website analytics dashboard?
Gizmo is free forever for 10k events per month, with unlimited sites in one workspace — the full dashboard, fleet view, funnels, goals, share links, and MCP access included, not a crippled trial. For most portfolios of small-to-medium sites that's genuinely enough. You can also poke at a live dashboard with real data at /demo before signing up.
What should a website analytics dashboard show?
The five things operators actually check: traffic over time (visitors + pageviews), where it came from (search, social, referral, AI assistants, UTM campaigns), which pages it landed on, whether it converted (goals and funnel steps), and who's on the site right now. Anything beyond that — cohort retention, per-user journeys, revenue modeling — belongs in a product analytics or BI tool, not a website dashboard.
Do I need cookies or a consent banner for the dashboard data?
No. Gizmo's tracker is cookieless — a ~1KB script that fires one request per pageview, and the server derives a visitor ID from a daily-rotating salted hash of IP + User-Agent. No cookies, no localStorage, no fingerprinting, no raw IPs stored. That means no GDPR/ePrivacy consent banner, and no 30–60% of EU traffic disappearing from your dashboard because visitors clicked 'Reject'.
Can AI assistants read my analytics dashboard?
Yes — every dashboard view is also an MCP tool. Connect the Gizmo MCP server to Claude, Cursor, or Codex and ask things like 'what changed on my traffic this week?', 'which site in my fleet is growing fastest?', or 'set up a signup funnel on my SaaS site'. The assistant queries the same data the dashboard renders, so you get answers instead of clicking through reports.
How is this different from the GA4 dashboard?
GA4 gives you a report explorer: hundreds of dimensions and metrics behind menus, sampling on bigger queries, and a learning curve steep enough that most owners only ever look at the home card. Gizmo gives you one opinionated screen per site — traffic, sources, pages, goals, live count — plus the fleet view across sites, which GA4 simply doesn't have (each domain is its own property). The trade: GA4 does cross-device user identity, remarketing audiences, and ad attribution; Gizmo deliberately doesn't.

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